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Editorial

January 2004

The Outlook is Bright

There’s a bright outlook on the horizon for the home-theater industry. By all accounts, the economy is gaining positive momentum: consumer confidence and spending, productivity and manufacturing, the stock market -- all are on the upswing. This means buyers in the stores or, in growing numbers, at their computer keyboards. A host of new consumer-electronics technologies are tempting home-theater enthusiasts, who are bristling with anticipation; digital television, for example, is plowing ahead and flying off the shelves.

The movie industry itself is packing DVDs with enough quality to satisfy even the most diehard movie buff. There’s plenty of cinema to watch on that new home-theater rig. And by the time you read this, the third installment of the landmark The Lord of the Rings trilogy will be showing at theaters. Peter Jackson’s crew of special-effects artisans is boldly surpassing what George Lucas has been able to produce in the latter two Star Wars movies. Cool effects, not to mention an incredibly well-made film, make for great home theater.

Label me an optimist, but I think we’re entering a prosperous, exciting time. That couldn’t be better for the SoundStage! Network. We’ve expanded greatly over the past several years with new sites and resources for you, and 2004 will likely bring even more comprehensive coverage of the industry by our ever-growing team of talented writers. Expansion isn’t easy, because it means time invested via long hours in front of the computer. However, we’ve never rested on our laurels; when we see a better way to provide our readership with the information they need, we find interesting and creative ways to produce it. It’s what keeps us going, month after month.

The letters we receive each day reinforce to us that our efforts are appreciated. I personally receive numerous letters a day from readers looking for solid home-theater advice. I also hear from people thanking me for my efforts -- or, conversely, letting me know I don’t have enough bandwidth upstairs. Sometimes readers just flat disagree with me, and many times they let me know about it in no uncertain terms. The constant communication lets me know that our publications are not just a casual read, but a real resource. Your feedback, more than any other single tracking source, is the true measure of our worth as a publication.

I like to think of the whole publishing process as part of a greater "circle of life" within the consumer-electronics and film industries. We have a home-theater industry that is innovating, consumers who are demanding better gear, and writers who are informing everyone involved. As we enter 2004, it all seems to be working pretty well. Perhaps that’s why, to me, it’s clear: the outlook is bright.

 ...Jeff Fritz
editor@hometheatersound.com

 


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