Since we at Home Theater & Sound do rely on
manufacturers to submit product samples for our reviewers to test, I am not going to burn
any bridges and name names. It would not be that telling really, because most
manufacturers of home-theater components have used catch phrases at one time or another to
latch onto consumers looking to spend their dollars wisely. We cant blame the
manufacturers too much anyway...caveat emptor always applies, especially in the
realm of digital processors for home-theater systems. One such example of a marketing term
(and that is what it is) is "future proof." Lets take a moment and
examine what exactly this means in terms of actual reality, and why it is a red herring.
First, "future proof" is an impossibility. If one does not know what will
happen in the future, one cannot say they are unconditionally prepared for it. So
lets take the term "future proof" and morph it into "future
preparedness" right away. Do you think "future preparedness" will catch on?
Me neither, lets try another. If a component is upgradeable, either through hardware
or software updates, it has some chance of being what I would call "short-term
obsolescence proof." This means that when there is a new feature/format/interface on
the horizon, a company can probably predict what it will take to update a new product six
months from now with the new gizmo. This can be planned for in advance with some
certainty, and has been implemented successfully by more than a few companies. OK, since
"short-term obsolescence proof" is too lengthy for most product brochures,
lets go back into the hat and see if we can find a better catch phrase for industry
leaders. How about "the upgrade may be available at some point" syndrome.
After all, there is a myriad of things to consider. The innards have to be gutted, a new
back panel and front panel must be added, all the bugs need to be ironed out, and then, on
top of that, hopefully another upgrade wont be precluded by the changes just made.
Is it worth it? Maybe not, so dont call the product "future proof."
I am being hard on manufacturers here; make no mistake about it. There are quite a few
abandoned machines out there though, whose owners were promised a "future proof"
unit. These processors are yesterdays news, and have a resale value less than the
price to ship the unit from one side of the country to the other (ground, uninsured). What
makes more sense to me? Well, a manufacturer could list the upgrades that are planned for
in their products. Several processors that were released in the last year were designed to
be upgradeable to Dolby Pro Logic II, and these upgrades have been implemented
successfully. This is an honest attempt by the manufacturer to increase the shelf life of
their product, and to provide some level of upgradeability to the consumer. This is a
valuable feature, and one the consumer will pay for. Do you hear me out there?
OK, weve been a bit hard on the guys that make the gear, but lets not
forget that at times consumers are a bit unrealistic. In the realm of processing there are
new developments every time you turn around, or at least it seems that way. Some are
definitely important, but are they going to be universally implemented in every product?
Do they need to be? Of course not. It is likely that the consumers are being driven, to a
large extent, by marketing, and not by a genuine need to improve a given system.
Does a consumer really need to add more speakers when she has a sub-par center channel and
needs better amplification right now? In many cases the upgrade money is better spent in
other places; places that will provide more audible improvements to her system. Consumers
and dealers need to keep this in mind.
At the end of the day, I would call for a little restraint by the manufacturers and
their marketers. Dont use terms like "future proof," and make your upgrade
path logical and realistic. Dont promise more than you can deliver. And for
consumers, take a look at your whole system when deciding on an upgrade path. Dollars can
be hard to come by when improving your home-theater system. Taking a balanced approach
will help to optimize your systems performance and maximize your investment. Having
absolutely the latest processing may or may not be the way to go.